Fiat 500 to test Chrysler

Chrysler Canada Inc. plans to begin selling the Fiat 500 subcompact in early 2011, providing an early test of how the alliance between the two auto makers will address the most glaring problem at the No. 3 Detroit company: the collapse in sales of its passenger cars.

The Fiat 500 is crucial for Chrysler Canada because of the particularly deep slide in passenger car sales that has afflicted all three of the Detroit auto makers here. As of the end of July, Chrysler, Ford Motor Co. and General Motors of Canada Ltd. delivered just 25 per cent of the passenger cars sold in Canada, a staggering drop from the 50-per-cent market share they held in 2000.
Fiat 500 to test Chrysler - The Globe and Mail

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