Tuesday, September 8, 2009

Chrysler: Dodge Ram No. 1 in vehicle accessories

The Dodge Ram full-size pickup boasts the most accessories of any vehicle in Chrysler Group LLC's lineup, the automaker said Tuesday.

The Jeep Wrangler is a close second, followed by the Chrysler Town & Country and Dodge Grand Caravan minivans, the automaker said.

Chrysler, which is partnered with Fiat SpA, wants to bump up awareness of the Mopar brand of accessories. Under new Chief Executive Officer Sergio Marchionne, who is also CEO of Fiat, Chrysler has restructured its management team to support four brands: Chrysler, Dodge, Jeep and Mopar.

Ram owners spend an average of $389 on Mopar accessories, with more than 70 items to choose from, the automaker said. ..More

No comments: