Friday, September 25, 2009

Chrysler refines product, business plan

Alisa Priddle / The Detroit News

The board of Chrysler Group LLC will meet in Auburn Hills today to go over details of the five-year product and business plan that will be presented to the U.S. government next week and made public in mid-November.

It is a plan that has had Chrysler employees at all levels working long days and weekends to refine since the new Chrysler Group was formed June 10 in partnership with Fiat SpA. The automaker has kept most of the strategy secret as the new management team under Chief Executive Sergio Marchionne has worked to identify areas where Chrysler and Fiat engineering and technologies can be shared. Chrysler is counting on its minivans, Dodge Ram pickups, Jeep lineup and the Dodge Journey cross utility vehicle as the foundation of sales in North America while increasing sales internationally with Fiat's help.

New vehicles include the small Fiat 500 for North America at the end of next year and new versions of the Jeep Grand Cherokee and Chrysler 300.....More

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