Friday, December 11, 2009

Motor Trend Truck of the Year: 2010 Dodge Ram Heavy Duty

A heavy duty truck has won Motor Trend’s coveted Truck of the Year title -- an award the magazine has rarely given to a heavy duty truck that occupies a small niche of the market.

Dodge redesigned the Ram 1500 in 2009, adding a better driving experience and more amenities. For 2010, the heavy-duty Ram 2500 and 3500 models get the same treatment.

The award, however, reflects the changing way Americans view trucks. While pickups were common family vehicles before the recent recession, truck makers are increasingly focusing their efforts on industrial and commercial markets. The AP reports, “Motor Trend said it has refocused the prize this year to reward trucks with greater utility, as leisure truck buyers have largely deserted the market. The magazine said the new focus is reflected in the choice of finalists.”

The 2010 Dodge Ram Heavy Duty beat out the Ford F-150 SVT Raptor, a high-performance off-road truck built in limited quantities, as well as two vehicles aimed primarily at commercial buyers -- the Toyota Tundra 4.6-liter work truck and the Ford Transit Connect cargo van.....More

1 comment:

Brady Cartee said...

Pick-up truck sales are going up, despite the economic hardship and the advent of environmentally friendly vehicles. The pick-up truck is the most obvious choice for people who want to easily move things around and do it in style. It seems like most people still think that bigger is always better. Pick-ups are becoming larger, with more powerful engines and wider width. In some countries, pickups became the staple military and guerrilla vehicle, proof of their toughness and reliability under the worst conditions imaginable.