Wednesday, February 17, 2010

Chrysler dealers upbeat:75 Percent New Lineup Coming

ORLANDO, Florida (Reuters) - U.S. Chrysler dealers were asked on Sunday morning to take a leap of faith that Chrysler and Fiat SpA (FIA.MI) CEO Sergio Marchionne will save the No 3 U.S. automaker with a new lineup of products.

Chrysler "seems like a preacher on Sunday. It's easy to preach the Ten Commandments. It's living it (that is hard)," said Chris Saraceno, vice president of auto group Kelly Management, which has 11 dealerships including a Chrysler-Dodge-Jeep one in eastern Pennsylvania.

Saraceno and several other dealers said Chrysler executives, led by U.S. sales chief Fred Diaz, asked them to hang on during the first half of 2010 with a lineup laden with dated vehicles because help was on the way by the fourth quarter, when 75 percent of the lineup will be new or greatly refreshed....More

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