Chrysler Group LLC and its advertising agency knew their Super Bowl homage to Detroit was a risk. The $9 million, two-minute ad starred homegrown rapper Eminem, the city and the Chrysler 200 in a gritty yet poignant tribute that challenged viewers to reconsider their image of Motown...more
Tuesday, February 8, 2011
Chrysler scores hit with risky ad
Chrysler Group LLC and its advertising agency knew their Super Bowl homage to Detroit was a risk. The $9 million, two-minute ad starred homegrown rapper Eminem, the city and the Chrysler 200 in a gritty yet poignant tribute that challenged viewers to reconsider their image of Motown...more
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