Wednesday, October 21, 2009

2010 Dodge Ram truck intro to be well financed

Scott Burgess / The Detroit News
The 2010 Dodge Ram Heavy pickup will hit dealerships in a few weeks with a new look and the same powerful engines, but with a well-financed marketing campaign in tow, Chrysler LLC executives said Tuesday.

"There is pent-up demand in all of the markets, especially the truck market," said Mark Heber, director of Dodge Ram marketing. "All we need is a little bit of an uptick in the economy and things could take off."

Heber said the automaker, which emerged from bankruptcy in July, remains committed to the truck and will have a substantial marketing budget. He declined to give figures or say how soon the campaign will begin....More

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