Wednesday, October 21, 2009

Chrysler's product plans to be shown in 'six-hour extravaganza'

WINDSOR, Ont. — Some industry analysts are calling it "a six-hour extravaganza." That's the length of time Chrysler Group LLC has allotted for the public unveiling of its long-awaited, five-year product and business plan.

Journalists and auto analysts will gather at the Technology Centre at the automaker's Auburn Hills, Mich., headquarters Nov. 4 to hear CEO Sergio Marchionne finally release details of how he intends to integrate Fiat and Chrysler in a way that ensures the No. 3 automaker's survival.

Although his revival efforts face an avalanche of skepticism, the Italian-Canadian CEO is being compared to industry icon Lee Iacocca. Following a speech recently to the Detroit Economic Club, U.S. Transportation SecretaryRay Lahood said Marchionne is "the next generation of Lee Iacocca....More

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